A Story About Relationships & Linkbuilding

by Ryan on September 3, 2010

Here’s a good question about linkbuilding.  If you’ve been put in charge of your site’s link building strategy, how do you get people to link to you site?  If you’re an auto dealer, I’m 99.9% certain you have the same, mundane content as your competition.  What if you’re not an auto dealer.  Let’s say you run an ecommerce site that sells food online like steak, seafood, and beef.  Sadly, you’re in the same boat.  You have products that are extremely similar to your competition’s and you’re trying to find ways to separate yourself from the pack.

So back to the question.  How do you build and acquire links?  You can either take the time to create some compelling content and market the heck out of it.  This, of course, takes a lot of time.  Or…. you can start calling in favors and do some bartering with people you know who have their own websites.  This calling in of favors takes less time on the front end, but will take up time on the back-end when those friends come to call in their favor.

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Website Analytics, Search Engine Optimization, Pay Per Click Marketing, or Social Media.  As an auto dealer, which is most important to your website’s success?  The bottom line question is this: which vehicle gets you the best ROI?

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How A Ford Dealer Might Leverage OEM Content

August 19, 2010

If I was a Ford dealer, I would be leveraging content produced by my OEM as much as I could.  Here’s a situation any Ford dealer could take advantage of:
The Fiesta Project has produced a number of videos touting aspects of the new Ford Fiesta.  Its professional grade video.  All that [...]

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Local Search Issues With A Chevrolet Dealer

August 10, 2010

Here is an interesting issue with local search.  Local search results for [Kennewick Chevrolet] show Bill McCurley Chevrolet out of Pasco, Washington as well as Sherrell Chevrolet Inc. out of Hermiston, Oregon.

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The Top 10 DOs & DON’Ts for Auto Dealers & SEO

August 9, 2010

There are many components and aspects to consider when implementing an SEO strategy for you dealership’s website.  Here are some good rules to follow:
Top 10 DOs for Auto Dealers & SEO

Thou shalt perform extensive keyword research before implementing or adjusting any strategy.
Thou shalt add your dealership’s address (in HTML) to every page [...]

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Social Media Sites Are Robbing You Of Link-Building Opportunities

August 4, 2010

Social media sites like Facebook, Twitter, YouTube, and Flickr are excellent sites for uploading pictures and videos.  They make it very easy and user friendly to post and view great content.  Here’s the problem.  These sites are robbing you of building inbound links to your dealership’s website.
Here’s why:  Let’s say [...]

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How to conduct an SEO SWOT analysis

July 29, 2010

Going back to business school basics can do wonders for your 21st century online marketing success.  Let’s break out an old school SWOT on your dealership’s website:

Can you clearly identify your SEO strengths?
Can you clearly identify your competitor’s SEO strengths?
Can you clearly identify your SEO weaknesses?
Can you clearly identify your competitor’s SEO [...]

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Recycled Content: Is your SEO provider doing you any favors?

June 18, 2010

Below is a random snapshot of an automotive site using a third party SEO provider.

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nTier Training Classes

June 11, 2010

nTier Training just released a listing of classes offered on their blog.  I just wanted to throw this out there for everyone.  They’re an excellent company offering training for Scrum, Agile, Java, and Spring Framework.
Thanks.

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Google Doesn’t Use Meta Keywords

September 21, 2009

Here’s a shocker! Google doesn’t use meta keyword data. So for Yoast, I am going to fulfill his request and link to Google’s post regarding the whole meta keyword issue.
Hey Yoast!  If you ever read this, I enjoy your work.
Take care.

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