Here’s a good question about linkbuilding. If you’ve been put in charge of your site’s link building strategy, how do you get people to link to you site? If you’re an auto dealer, I’m 99.9% certain you have the same, mundane content as your competition. What if you’re not an auto dealer. Let’s say you run an ecommerce site that sells food online like steak, seafood, and beef. Sadly, you’re in the same boat. You have products that are extremely similar to your competition’s and you’re trying to find ways to separate yourself from the pack.
So back to the question. How do you build and acquire links? You can either take the time to create some compelling content and market the heck out of it. This, of course, takes a lot of time. Or…. you can start calling in favors and do some bartering with people you know who have their own websites. This calling in of favors takes less time on the front end, but will take up time on the back-end when those friends come to call in their favor.
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