I have a friend who is a real estate agent in Spokane and runs a website dealing with the Spokane Real Estate market. He is starting to get excited about generating some organic search results. Some of his results are a little interesting (but hey, the only way you’re found is if someone is searching for that phrase). This is a little synopsis of what I told him:
…use it (your analytics) as insight into what Google focuses on. Granted, Google’s algorithm is extremely complex, but this is what we know:
- your domain has very little age
- your domain doesn’t have as much content as other sites
- The phrases you’re hitting for probably don’t have a million other people trying to optimize for that phrase
- Lastly, it’s run by MIABA, Google probably hasn’t factored that in yet (sorry, inside joke hehe)
So knowing what we can see, we can deduce what factors could be in play without taking into account any inbound links and age.
In the email, I asked him “Where are the phrases and words that you’re hitting for located on that particular page? Are they in your title tag, text, internal linking? Are there any words or phrases in bold or that were italicized? How prominent are these phrases in your text? Are the keywords in the first 100 words or so? Which phrases are in “htags”?”
Aaron probably has these thoughts running through his head because he is an extremely intelligent and analytical person. But it never hurts to ask.
To recap, reviewing your analytics can be an extremely important tool in how you craft your content. I’m not saying to write for the search engines, but when given the choice to provide useful, relevant content that is keyword rich or not, I’d go keyword rich all day long.
Now it’s time for the shameless plug part of the post. If you’re seriously looking to buy your next home or sell your next house, you need to speak with Aaron Mallo at The Spokane Dirt, he is an excellent real estate agent and a mortgage guru and someone I would trust implicitly.
