In today’s troubled economy, there are a number of car dealerships that have closed up shop and called it a day. Let’s say it was an auto dealership that had a pretty impressive ad budget, drove lots of traffic to their website, but just couldn’t close the necessary amount of deals to stay in business. What happens to all that brand equity the dealer built up? What happens to all that web traffic that was cultivated by an aggressive online marketing plan that included a solid “car dealer seo” strategy?
If you own an auto dealership that is in close proximity, you need to do is buy that closed dealer’s existing domain names. Then you need to create a landing page on your existing site with content that described the dealership the consumer was searching for wasn’t in business anymore, but you would be happy to earn their business. Now why did you create those landing pages? Because you’re going to add a 301 redirect to those purchased domains that point to the landing page you just created. Simply put, a 301 redirect is like forwarding a phone number to a different number. All you’re doing is forwarding the old site to the new landing page.
You will want to create extremely relevant content pertaining to the previous dealership because the domains you bought will have a good chance standing up to the search engines’ bots when relevancy is calculated. Also be aware that when you’re creating content for the landing page, you want to hit on the longtail search terms that relate to service, maintenance, tires, etc.
On the PPC (pay per click) side of things, you could create an ad campain that focuses on the keywords the closed dealerships were targeting including the closed dealership’s name.
Hey, if I owned a car dealership, that’s that SEO strategy I’d use…. 
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