Going back to business school basics can do wonders for your 21st century online marketing success. Let’s break out an old school SWOT on your dealership’s website:
- Can you clearly identify your SEO strengths?
- Can you clearly identify your competitor’s SEO strengths?
- Can you clearly identify your SEO weaknesses?
- Can you clearly identify your competitor’s SEO weaknesses?
- Can you find the threats and opportunities that are in front of you?
Most Dealer Principals and Internet managers haven’t created a SWOT analysis for their SEO (Search Engine Optimization) strategies. The funny thing is that after you’ve created a SWOT, it’s clear as day to take actionable steps.
Here is what a sample SWOT may look like:
Here’s how to conduct an SEO SWOT analysis on your own. Find the resources and tools you need.
