If I was a Ford dealer, I would be leveraging content produced by my OEM as much as I could. Here’s a situation any Ford dealer could take advantage of:
The Fiesta Project has produced a number of videos touting aspects of the new Ford Fiesta. Its professional grade video. All that needs to be done by a dealership is to put together a couple hundred words about the video, embed the video and written content into a blog post, and announce this newly created content via Twitter and Facebook. The dealership didn’t need to spend a dime making the video and they get a chance to drive some relevant traffic to their site.
Why do this? It gives people who are even remotely interested in your dealership the reason to visit your site. Potential customers get to see something entertaining and the dealership gets some relevant traffic.
Now, if I was the dealer, here’s what I wouldn’t do: I wouldn’t take the shortcut of finding a good video and sending people straight to the YouTube link. The whole purpose of this exercise is to drive people to YOUR WEBSITE. Not to YouTube. Don’t get lazy.
Easy peezy, lemon squeezy.
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