From the category archives:

Brand Management

How A Ford Dealer Might Leverage OEM Content

August 19, 2010

If I was a Ford dealer, I would be leveraging content produced by my OEM as much as I could.  Here’s a situation any Ford dealer could take advantage of:
The Fiesta Project has produced a number of videos touting aspects of the new Ford Fiesta.  Its professional grade video.  All that [...]

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Local Search Issues With A Chevrolet Dealer

August 10, 2010

Here is an interesting issue with local search.  Local search results for [Kennewick Chevrolet] show Bill McCurley Chevrolet out of Pasco, Washington as well as Sherrell Chevrolet Inc. out of Hermiston, Oregon.

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Brand Management: What Is It? And Why An Auto Dealer Needs It.

April 8, 2009

Brand Management for a car dealership, where do I begin?  Your dealership’s brand name is one of your biggest assets. In the online world, if you’re not implementing an Online Brand Management Strategy for your dealership, you could be losing traffic to your site and in the end, losing sales. I’ve seen many [...]

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