Category

Search Engine Optimization

Paid Search Ads vs. Organic Search

So a friend of mine asked an innocent question.  What’s a paid search ad and where do they show up?

Well Shelley, this one’s for you :D

The section highlighted in red are paid search campaigns.  Everything in green and below is organic…

A Story About Relationships & Linkbuilding

Here’s a good question about SEO and linkbuilding.  If you’ve been put in charge of your site’s link building strategy, how do you get people to link to you site?  If you’re an auto dealer, I’m 99.9% certain you have the same, mundane content as your competition.  What if you’re not an auto dealer.  Let’s say you run an ecommerce site that sells food online like steak, seafood, and beef. …

The Top 10 DOs & DON’Ts for Auto Dealers & SEO

There are many components and aspects to consider when implementing an SEO strategy for you dealership’s website.  Here are some good rules to follow:

Top 10 DOs for Auto Dealers & SEO

Thou shalt perform extensive keyword research before implementing or adjusting any strategy.
Thou shalt add your dealership’s address (in HTML) to every page of your site.
Thou shalt install and…

Social Media Sites Are Robbing You Of Link-Building Opportunities

If you don't join, you'll regret it for the rest of your life... :)

Social media sites like Facebook, Twitter, YouTube, and Flickr are excellent sites for uploading pictures and videos.  They make it very easy and user friendly to post and view great content.  Here’s the problem.  These sites are robbing you of building inbound links to your dealership’s website.

Here’s why:  Let’s say you’ve taken some pics of a 1967 Camaro with NOS.  Let’s…

How to conduct an SEO SWOT analysis

Going back to business school basics can do wonders for your 21st century online marketing success.  Let’s break out an old school SWOT on your dealership’s website:

Can you clearly identify your SEO strengths?
Can you clearly identify your competitor’s SEO strengths?
Can you clearly identify your SEO weaknesses?
Can you clearly identify your competitor’s SEO weaknesses?
Can…

Recycled Content: Is your SEO provider doing you any favors?

Below is a random snapshot of an automotive site using a third party SEO…

Google Doesn’t Use Meta Keywords

Here’s a shocker! Google doesn’t use meta keyword data. So for Yoast, I am going to fulfill his request and link to Google’s post regarding the whole meta keyword issue.

Hey Yoast!  If you ever read this, I enjoy your work.

Tak…

My Rankings Fell Off the Map, Now What?

Any business who has a decent web presence will go through this from time to time. Let’s say your SEO strategy is  cruising along with good content, acquiring some high quality inbound links, and working on your social media campaign.  Then all of a sudden, you wake up one morning and check your rankings for a major term. Uh OH! you’re nowhere to be found. Hell, your rankings haven’t only f…

Most SEO Tools Suck

Most SEO Tools are a dime a dozen.  Most SEO Tools are worthless.  Most SEO Tools are a waste of time.  Those sentiments are among a few that I’ve uncovered during my time as an SEO.  However, there were a few turning points in my career that made me open my eyes to what was real.  The first turning point, thankfully, was very early.  I had conducted keyword research for my very first…

The Upsides of In-House SEO For Car Dealers

I firmly believe the best SEO strategy for all car dealers is an “in house SEO” strategy.  I have a few reasons for taking this stance and hopefully they make sense.  The entire point of this post is to raise the question and get you (the Dealer) thinking about your online marketing…

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