There are many components and aspects to consider when implementing an SEO strategy for you dealership’s website. Here are some good rules to follow:
Top 10 DOs for Auto Dealers & SEO
Thou shalt perform extensive keyword research before implementing or adjusting any strategy.
Thou shalt add your dealership’s address (in HTML) to every page of your site.
Thou shalt install and…
Social media sites like Facebook, Twitter, YouTube, and Flickr are excellent sites for uploading pictures and videos. They make it very easy and user friendly to post and view great content. Here’s the problem. These sites are robbing you of building inbound links to your dealership’s website.
Here’s why: Let’s say you’ve taken some pics of a 1967 Camaro with NOS. Let’s…
Going back to business school basics can do wonders for your 21st century online marketing success. Let’s break out an old school SWOT on your dealership’s website:
Can you clearly identify your SEO strengths?
Can you clearly identify your competitor’s SEO strengths?
Can you clearly identify your SEO weaknesses?
Can you clearly identify your competitor’s SEO weaknesses?
Can…
Below is a random snapshot of an automotive site using a third party SEO…
I firmly believe the best SEO strategy for all car dealers is an “in house SEO” strategy. I have a few reasons for taking this stance and hopefully they make sense. The entire point of this post is to raise the question and get you (the Dealer) thinking about your online marketing…
A quick update to an earlier post. Today, Yahoo News has a sad but interesting story regarding the fate of nearly 1200 General Motors dealers.
The long and short of it is this: As a dealer who is able to keep the doors open, you need to start incorporating the strategies laid out in one of my previous posts that spoke about closed dealerships equal lost and wasted searc…
In previous life, I spoke with numerous dealers who were making an odd strategic decision. They would openly tell me they didn’t want to target keywords for certain geographic areas. That is to say, they didn’t want to target a particular town or city because they had a gentleman’s agreement with a dealer in that area. Wow! This disturbed me for a few different reasons. Let’s look…
In today’s troubled economy, there are a number of car dealerships that have closed up shop and called it a day. Let’s say it was an auto dealership that had a pretty impressive ad budget, drove lots of traffic to their website, but just couldn’t close the necessary amount of deals to stay in business. What happens to all that brand equity the dealer built up? What happens to all that web…
So the British Government is going to get into the SEO game. From an SEO point of view this raises many questions. Hell, I don’t even know where to start. Do we discuss the “black hat” route? Should we discuss Google’s response to the British Government’s obvious attempt in “gaming the system” which is a violation in their TOS. How is Google going to really determine quality content…
So the British Government is going to get into the SEO game. From an SEO point of view this raises many questions. Hell, I don’t even know where to start. Do we discuss the “black hat” route? Should we discuss Google’s response to the British Government’s obvious attempt in “gaming the system” which is a violation in their TOS. How is Google going to really determine quality content…