From the category archives:

SEO

A Story About Relationships & Linkbuilding

September 3, 2010

Here’s a good question about linkbuilding.  If you’ve been put in charge of your site’s link building strategy, how do you get people to link to you site?  If you’re an auto dealer, I’m 99.9% certain you have the same, mundane content as your competition.  What if you’re not an auto dealer.  Let’s say you [...]

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The Top 10 DOs & DON’Ts for Auto Dealers & SEO

August 9, 2010

There are many components and aspects to consider when implementing an SEO strategy for you dealership’s website.  Here are some good rules to follow:
Top 10 DOs for Auto Dealers & SEO

Thou shalt perform extensive keyword research before implementing or adjusting any strategy.
Thou shalt add your dealership’s address (in HTML) to every page [...]

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Social Media Sites Are Robbing You Of Link-Building Opportunities

August 4, 2010

Social media sites like Facebook, Twitter, YouTube, and Flickr are excellent sites for uploading pictures and videos.  They make it very easy and user friendly to post and view great content.  Here’s the problem.  These sites are robbing you of building inbound links to your dealership’s website.
Here’s why:  Let’s say [...]

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How to conduct an SEO SWOT analysis

July 29, 2010

Going back to business school basics can do wonders for your 21st century online marketing success.  Let’s break out an old school SWOT on your dealership’s website:

Can you clearly identify your SEO strengths?
Can you clearly identify your competitor’s SEO strengths?
Can you clearly identify your SEO weaknesses?
Can you clearly identify your competitor’s SEO [...]

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Recycled Content: Is your SEO provider doing you any favors?

June 18, 2010

Below is a random snapshot of an automotive site using a third party SEO provider.

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Google Doesn’t Use Meta Keywords

September 21, 2009

Here’s a shocker! Google doesn’t use meta keyword data. So for Yoast, I am going to fulfill his request and link to Google’s post regarding the whole meta keyword issue.
Hey Yoast!  If you ever read this, I enjoy your work.
Take care.

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My Rankings Fell Off the Map, Now What?

July 10, 2009

Any business who has a decent web presence will go through this from time to time. Let’s say you’re cruising along and writing good content, acquiring some high quality inbound links, and working on your social media campaign and then all of a sudden you wake up one morning and check your rankings for [...]

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Most SEO Tools Suck

May 4, 2009

Most SEO Tools are a dime a dozen.  Most SEO Tools are worthless.  Most SEO Tools are a waste of time.  Those sentiments are among a few that I’ve uncovered during my time as an SEO.  However, there were a few turning points in my career that made me open my eyes to what was [...]

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The Upsides of In-House SEO For Car Dealers

May 1, 2009

I firmly believe the best SEO strategy for all car dealers is an “in house SEO” strategy.  I have a few reasons for taking this stance and hopefully they make sense.  The entire point of this post is to raise the question and get you (the Dealer) thinking about your online marketing strategy.

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Update 04-28-09: A Closed Car Dealership Equals Wasted Traffic And Money

April 28, 2009

A quick update to an earlier post.  Today, Yahoo News has a sad but interesting story regarding the fate of nearly 1200 General Motors dealers.
The long and short of it is this:  As a dealer who is able to keep the doors open, you need to start incorporating the strategies laid out in one of [...]

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