SEO

Paid Search Ads vs. Organic Search

April 25, 2012

So a friend of mine asked an innocent question. What’s a paid search ad and where do they show up? Well Shelley, this one’s for you The section highlighted in red are paid search campaigns. Everything in green and below is organic search.

Read the full article →

A Story About Relationships & Linkbuilding

September 3, 2010

Here’s a good question about SEO and linkbuilding. If you’ve been put in charge of your site’s link building strategy, how do you get people to link to you site? If you’re an auto dealer, I’m 99.9% certain you have the same, mundane content as your competition. What if you’re not an auto dealer. Let’s [...]

Read the full article →

The Top 10 DOs & DON’Ts for Auto Dealers & SEO

August 9, 2010

There are many components and aspects to consider when implementing an SEO strategy for you dealership’s website. Here are some good rules to follow: Top 10 DOs for Auto Dealers & SEO Thou shalt perform extensive keyword research before implementing or adjusting any strategy. Thou shalt add your dealership’s address (in HTML) to every page [...]

Read the full article →

How to conduct an SEO SWOT analysis

July 29, 2010

Going back to business school basics can do wonders for your 21st century online marketing success. Let’s break out an old school SWOT on your dealership’s website: Can you clearly identify your SEO strengths? Can you clearly identify your competitor’s SEO strengths? Can you clearly identify your SEO weaknesses? Can you clearly identify your competitor’s [...]

Read the full article →

Recycled Content: Is your SEO provider doing you any favors?

June 18, 2010

Below is a random snapshot of an automotive site using a third party SEO provider.

Read the full article →

Google Doesn’t Use Meta Keywords

September 21, 2009

Here’s a shocker! Google doesn’t use meta keyword data. So for Yoast, I am going to fulfill his request and link to Google’s post regarding the whole meta keyword issue. Hey Yoast! If you ever read this, I enjoy your work. Take care.

Read the full article →

My Rankings Fell Off the Map, Now What?

July 10, 2009

Any business who has a decent web presence will go through this from time to time. Let’s say your SEO strategy is cruising along with good content, acquiring some high quality inbound links, and working on your social media campaign. Then all of a sudden, you wake up one morning and check your rankings for [...]

Read the full article →

Most SEO Tools Suck

May 4, 2009

Most SEO Tools are a dime a dozen. Most SEO Tools are worthless. Most SEO Tools are a waste of time. Those sentiments are among a few that I’ve uncovered during my time as an SEO. However, there were a few turning points in my career that made me open my eyes to what was [...]

Read the full article →

The Upsides of In-House SEO For Car Dealers

May 1, 2009

I firmly believe the best SEO strategy for all car dealers is an “in house SEO” strategy. I have a few reasons for taking this stance and hopefully they make sense. The entire point of this post is to raise the question and get you (the Dealer) thinking about your online marketing strategy.

Read the full article →

← Previous Entries

Categories