Update 04-28-09: A Closed Car Dealership Equals Wasted Traffic And Money

April 28, 2009

A quick update to an earlier post.  Today, Yahoo News has a sad but interesting story regarding the fate of nearly 1200 General Motors dealers. The long and short of it is this:  As a dealer who is able to keep the doors open, you need to start incorporating the strategies laid out in one [...]

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Competition, The Internet, and Your Online Marketing Strategy

April 26, 2009

In previous life, I spoke with numerous dealers who were making an odd strategic decision.  They would openly tell me they didn’t want to target keywords for certain geographic areas.  That is to say, they didn’t want to target a particular town or city because they had a gentleman’s agreement with a dealer in that [...]

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A Closed Car Dealership Equals Wasted Traffic And Money

April 15, 2009

In today’s troubled economy, there are a number of car dealerships that have closed up shop and called it a day. Let’s say it was an auto dealership that had a pretty impressive ad budget, drove lots of traffic to their website, but just couldn’t close the necessary amount of deals to stay in business. [...]

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Britain to Use Google & SEO Against Terrorists – WTF?

April 13, 2009

So the British Government is going to get into the SEO game.  From an SEO point of view this raises many questions.  Hell, I don’t even know where to start.  Do we discuss the “black hat” route?  Should we discuss Google’s response to the British Government’s obvious attempt in “gaming the system” which is a [...]

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Keyword Stuffing & Why Not To Do It

April 8, 2009

Keyword stuffing is BAD.  Why is keyword stuffing bad?  Because not only does keyword stuffing look unprofessional and make your site look tacky, but keyword stuffing will also get you filtered or even blacklisted from a search engine. Keyword stuffing also makes your content a little harder to read because people don’t naturally write or [...]

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Your SEO Strategy: Value Added or Busy Work?

April 7, 2009

I was thinking about an earlier post about keyword research and thought of an issue I dealt with in the past. Is adding a new location just for the sake of adding it, considered adding value to your dealership’s SEO strategy? Or is it “busy work”? Let’s say you’re an in-house Search Engine Optimization Specialist [...]

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Keyword Strategy and Research (Cont.)

April 3, 2009

Another important part of keyword strategy and research to consider is  putting your most competitive keywords on pages that focus strictly on that keyword or extremely similar keywords.  Also, be sure to put your most competitive keywords on your strongest pages.  A down and dirty way to check to see how competitive a keyword is [...]

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Keyword Strategy and Research

April 2, 2009

Keyword research for an automotive themed website is pretty straight forward. You have the dealer’s brand name (most popular keyword phrase), you have the dealer’s physical location (most common Geo-phrase), and then all the surrounding locations they want to target. On top of the locations, there are other terms like service, maintenance, tires, etc.

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Something Strange in Google SERP's

September 9, 2008

Doing a little research between the query: seattle real estate and Seattle Real Estate produces some different results.  The difference being the first word being capitalized. I’m posting this now without much research or proof but will continue to look into this. Ryan

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Domain Name – SEO: A Metaphor For Life

August 31, 2008

Main Points * making assumptions based on a name * domain names that throw you a curve ball * making a name brandable Domain Name: It all starts with a name. In the past, let’s say in the 1700′s, 1800′s, and into the early to mid 1900′s, you could probably tell where a person was [...]

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