From the category archives:

SEO Strategy

The Top 10 DOs & DON’Ts for Auto Dealers & SEO

August 9, 2010

There are many components and aspects to consider when implementing an SEO strategy for you dealership’s website.  Here are some good rules to follow:
Top 10 DOs for Auto Dealers & SEO

Thou shalt perform extensive keyword research before implementing or adjusting any strategy.
Thou shalt add your dealership’s address (in HTML) to every page [...]

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Social Media Sites Are Robbing You Of Link-Building Opportunities

August 4, 2010

Social media sites like Facebook, Twitter, YouTube, and Flickr are excellent sites for uploading pictures and videos.  They make it very easy and user friendly to post and view great content.  Here’s the problem.  These sites are robbing you of building inbound links to your dealership’s website.
Here’s why:  Let’s say [...]

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How to conduct an SEO SWOT analysis

July 29, 2010

Going back to business school basics can do wonders for your 21st century online marketing success.  Let’s break out an old school SWOT on your dealership’s website:

Can you clearly identify your SEO strengths?
Can you clearly identify your competitor’s SEO strengths?
Can you clearly identify your SEO weaknesses?
Can you clearly identify your competitor’s SEO [...]

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Recycled Content: Is your SEO provider doing you any favors?

June 18, 2010

Below is a random snapshot of an automotive site using a third party SEO provider.

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The Upsides of In-House SEO For Car Dealers

May 1, 2009

I firmly believe the best SEO strategy for all car dealers is an “in house SEO” strategy.  I have a few reasons for taking this stance and hopefully they make sense.  The entire point of this post is to raise the question and get you (the Dealer) thinking about your online marketing strategy.

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Update 04-28-09: A Closed Car Dealership Equals Wasted Traffic And Money

April 28, 2009

A quick update to an earlier post.  Today, Yahoo News has a sad but interesting story regarding the fate of nearly 1200 General Motors dealers.
The long and short of it is this:  As a dealer who is able to keep the doors open, you need to start incorporating the strategies laid out in one of [...]

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Competition, The Internet, and Your Online Marketing Strategy

April 26, 2009

In previous life, I spoke with numerous dealers who were making an odd strategic decision.  They would openly tell me they didn’t want to target keywords for certain geographic areas.  That is to say, they didn’t want to target a particular town or city because they had a gentleman’s agreement with a dealer in that [...]

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A Closed Car Dealership Equals Wasted Traffic And Money

April 15, 2009

In today’s troubled economy, there are a number of car dealerships that have closed up shop and called it a day. Let’s say it was an auto dealership that had a pretty impressive ad budget, drove lots of traffic to their website, but just couldn’t close the necessary amount of deals to stay in [...]

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Britain to Use Google & SEO Against Terrorists – WTF?

April 13, 2009

So the British Government is going to get into the SEO game.  From an SEO point of view this raises many questions.  Hell, I don’t even know where to start.  Do we discuss the “black hat” route?  Should we discuss Google’s response to the British Government’s obvious attempt in “gaming the system” which is a [...]

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Keyword Stuffing & Why Not To Do It

April 8, 2009

Keyword stuffing is BAD.  Why is keyword stuffing bad?  Because not only does keyword stuffing look unprofessional and make your site look tacky, but keyword stuffing will also get you filtered or even blacklisted from a search engine. Keyword stuffing also makes your content a little harder to read because people don’t naturally write or [...]

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