Your SEO Strategy: Value Added or Busy Work?

April 7, 2009

I was thinking about an earlier post about keyword research and thought of an issue I dealt with in the past. Is adding a new location just for the sake of adding it, considered adding value to your dealership’s SEO strategy? Or is it “busy work”? Let’s say you’re an in-house Search Engine Optimization Specialist [...]

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Keyword Strategy and Research (Cont.)

April 3, 2009

Another important part of keyword strategy and research to consider is  putting your most competitive keywords on pages that focus strictly on that keyword or extremely similar keywords.  Also, be sure to put your most competitive keywords on your strongest pages.  A down and dirty way to check to see how competitive a keyword is [...]

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Keyword Strategy and Research

April 2, 2009

Keyword research for an automotive themed website is pretty straight forward. You have the dealer’s brand name (most popular keyword phrase), you have the dealer’s physical location (most common Geo-phrase), and then all the surrounding locations they want to target. On top of the locations, there are other terms like service, maintenance, tires, etc.

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Something Strange in Google SERP's

September 9, 2008

Doing a little research between the query: seattle real estate and Seattle Real Estate produces some different results.  The difference being the first word being capitalized. I’m posting this now without much research or proof but will continue to look into this. Ryan

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I'm in it to win it

July 22, 2008

The guys over at SEOBlackHat are putting together a great event.  Sounds like it would be a great time.  I know at this point of my career, I don’t have the chops to hang with these guys.  Maybe I’ll be able to catch SEOktoberfest 2009.

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It all starts with a strong title…

June 18, 2008

Here I was about to write an email to my two friends when I stopped and said to myself, “Self, you’re not doing this correctly”. I realized that I was about to email a thought and then write a post about it. Instead, I need to write an e-mail to the two people whose spam [...]

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Hey Ryan, SEO This!

June 12, 2008

I have a friend who is a real estate agent in Spokane and runs a website dealing with the Spokane Real Estate market. He is starting to get excited about generating some organic search results. Some of his results are a little interesting (but hey, the only way you’re found is if someone is searching [...]

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How many keyword rich domains to buy?

June 6, 2008

Let’s say I have two friends. One friend has a habit of buying domain after domain because they are keyword rich. Another friend just emailed me asking if he should dump his current domain name, which he recently purchased and has been building out, for a different domain name that is somewhat keyword rich. Let’s [...]

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SEO vs. EGO Part II

April 23, 2008

The second part of SEO vs. EGO will focus on the perspective of the SEO Specialist, rank, and traffic volume. When I first started in search engine optimization I was very focused on the actual rankings of the pages within my site. I had done my keyword research, found the most commonly search phrases, and [...]

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SEO vs. EGO Part I

April 17, 2008

In the beginning of my SEO career, I had the opportunity to work for a person who was interested in learning about SEO as much as I was. He virtually gave me carte blanche on the resources and time I needed (within reason) to make sure I had what I needed to learn and produce [...]

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