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	<title>Department of Search</title>
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	<link>http://departmentofsearch.com</link>
	<description>SEO &#124; PPC &#124; Analytics &#124; Social Marketing Tutorials</description>
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		<title>A Story About Relationships &amp; Linkbuilding</title>
		<link>http://departmentofsearch.com/2010/09/03/a-story-about-relationships-linkbuilding/</link>
		<comments>http://departmentofsearch.com/2010/09/03/a-story-about-relationships-linkbuilding/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 21:58:02 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[SEO Link Building]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=580</guid>
		<description><![CDATA[Here&#8217;s a good question about linkbuilding.  If you&#8217;ve been put in charge of your site&#8217;s link building strategy, how do you get people to link to you site?  If you&#8217;re an auto dealer, I&#8217;m 99.9% certain you have the same, mundane content as your competition.  What if you&#8217;re not an auto dealer.  Let&#8217;s say you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Analytics, SEO, PPC, or Social Media: Take The Poll</title>
		<link>http://departmentofsearch.com/2010/08/23/analytics-seo-ppc-or-social-media-take-the-poll/</link>
		<comments>http://departmentofsearch.com/2010/08/23/analytics-seo-ppc-or-social-media-take-the-poll/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 16:42:44 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[Polls]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=569</guid>
		<description><![CDATA[Website Analytics, Search Engine Optimization, Pay Per Click Marketing, or Social Media.  As an auto dealer, which is most important to your website&#8217;s success?  The bottom line question is this: which vehicle gets you the best ROI?

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How A Ford Dealer Might Leverage OEM Content</title>
		<link>http://departmentofsearch.com/2010/08/19/how-a-ford-dealer-might-leverage-oem-content/</link>
		<comments>http://departmentofsearch.com/2010/08/19/how-a-ford-dealer-might-leverage-oem-content/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 17:29:33 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=560</guid>
		<description><![CDATA[If  I was a Ford dealer, I would be leveraging content produced by my OEM  as much as I could.  Here’s a situation any Ford dealer could take  advantage of:
The Fiesta Project has produced a number of videos touting aspects of the new Ford Fiesta.   Its professional grade video.  All that [...]]]></description>
		<wfw:commentRss>http://departmentofsearch.com/2010/08/19/how-a-ford-dealer-might-leverage-oem-content/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Local Search Issues With A Chevrolet Dealer</title>
		<link>http://departmentofsearch.com/2010/08/10/local-search-issues-with-a-chevrolet-dealer/</link>
		<comments>http://departmentofsearch.com/2010/08/10/local-search-issues-with-a-chevrolet-dealer/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 17:16:16 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[Brand Management]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=539</guid>
		<description><![CDATA[Here  is an interesting issue with local search.  Local search results for  [Kennewick Chevrolet] show Bill McCurley Chevrolet out of Pasco,  Washington as well as Sherrell Chevrolet Inc. out of Hermiston, Oregon.

Here’s  the issue.  Sherrell’s listing results show ‘www.chevrolet.com’.  At  first I thought this was a mistake on Google’s part [...]]]></description>
		<wfw:commentRss>http://departmentofsearch.com/2010/08/10/local-search-issues-with-a-chevrolet-dealer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Top 10 DOs &amp; DON&#8217;Ts for Auto Dealers &amp; SEO</title>
		<link>http://departmentofsearch.com/2010/08/09/the-top-10-dos-donts-for-auto-dealers-seo/</link>
		<comments>http://departmentofsearch.com/2010/08/09/the-top-10-dos-donts-for-auto-dealers-seo/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 17:31:43 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[SEO Strategy]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=511</guid>
		<description><![CDATA[There  are many components and aspects to consider when implementing an SEO  strategy for you dealership’s website.  Here are some good rules to  follow:
Top 10 DOs for Auto Dealers &#38; SEO

Thou shalt perform extensive keyword research before implementing or adjusting any strategy.
Thou shalt add your dealership’s address (in HTML) to every page [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social Media Sites Are Robbing You Of Link-Building Opportunities</title>
		<link>http://departmentofsearch.com/2010/08/04/social-media-sites-are-robbing-you-of-link-building-opportunities/</link>
		<comments>http://departmentofsearch.com/2010/08/04/social-media-sites-are-robbing-you-of-link-building-opportunities/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 15:52:29 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[SEO Strategy]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=451</guid>
		<description><![CDATA[Social  media sites like Facebook, Twitter, YouTube, and Flickr are excellent  sites for uploading pictures and videos.  They make it very easy and  user friendly to post and view great content.  Here’s the problem.  These sites are robbing you of building inbound links to your dealership’s  website.
Here’s  why:  Let’s say [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to conduct an SEO SWOT analysis</title>
		<link>http://departmentofsearch.com/2010/07/29/how-to-conduct-an-seo-swot-analysis/</link>
		<comments>http://departmentofsearch.com/2010/07/29/how-to-conduct-an-seo-swot-analysis/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 18:55:28 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[SEO Strategy]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=425</guid>
		<description><![CDATA[Going  back to business school basics can do wonders for your 21st century  online marketing success.  Let’s break out an old school SWOT on your  dealership’s website:

Can you clearly identify your SEO strengths?
Can you clearly identify your competitor’s SEO strengths?
Can you clearly identify your SEO weaknesses?
Can you clearly identify your competitor’s SEO [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Recycled Content: Is your SEO provider doing you any favors?</title>
		<link>http://departmentofsearch.com/2010/06/18/recycled-content-is-your-seo-provider-doing-you-any-favors/</link>
		<comments>http://departmentofsearch.com/2010/06/18/recycled-content-is-your-seo-provider-doing-you-any-favors/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 19:26:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO Strategy]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=354</guid>
		<description><![CDATA[Below is a random snapshot of an automotive site using a third party SEO provider.

 Do  yourself a favor. Go to Google and search for the phrase &#8220;as your premier dealership&#8220;.   (But only with out the quotes.)  What do you see?

At the time of  this write up, I see 9,560,000 results.  As [...]]]></description>
		<wfw:commentRss>http://departmentofsearch.com/2010/06/18/recycled-content-is-your-seo-provider-doing-you-any-favors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>nTier Training Classes</title>
		<link>http://departmentofsearch.com/2010/06/11/ntier-training-classes/</link>
		<comments>http://departmentofsearch.com/2010/06/11/ntier-training-classes/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 15:48:20 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=344</guid>
		<description><![CDATA[nTier Training just released a listing of classes offered on their blog.  I just wanted to throw this out there for everyone.  They&#8217;re an excellent company offering training for Scrum, Agile, Java, and Spring Framework.
Thanks.
]]></description>
		<wfw:commentRss>http://departmentofsearch.com/2010/06/11/ntier-training-classes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Doesn&#8217;t Use Meta Keywords</title>
		<link>http://departmentofsearch.com/2009/09/21/google-doesnt-use-meta-keywords/</link>
		<comments>http://departmentofsearch.com/2009/09/21/google-doesnt-use-meta-keywords/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 20:04:28 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[SEO Theory]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[yoast]]></category>

		<guid isPermaLink="false">http://www.departmentofsearch.com/blog/?p=306</guid>
		<description><![CDATA[Here&#8217;s a shocker!  Google doesn&#8217;t use meta keyword data.  So for Yoast, I am going to fulfill his request and link to Google&#8217;s post regarding the whole meta keyword issue.
Hey Yoast!  If you ever read this, I enjoy your work.
Take care.

]]></description>
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		<slash:comments>8</slash:comments>
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