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	<title>Department of Search</title>
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	<link>http://departmentofsearch.com</link>
	<description>SEO &#124; PPC &#124; Analytics &#124; Social Marketing Consulting</description>
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		<title>Paid Search Ads vs. Organic Search</title>
		<link>http://departmentofsearch.com/2012/04/25/paid-search-ads-vs-organic-search/</link>
		<comments>http://departmentofsearch.com/2012/04/25/paid-search-ads-vs-organic-search/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 22:19:18 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=666</guid>
		<description><![CDATA[So a friend of mine asked an innocent question.  What&#8217;s a paid search ad and where do they show up? Well Shelley, this one&#8217;s for you The section highlighted in red are paid search campaigns.  Everything in green and below is organic search.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Story About Relationships &amp; Linkbuilding</title>
		<link>http://departmentofsearch.com/2010/09/03/a-story-about-relationships-linkbuilding/</link>
		<comments>http://departmentofsearch.com/2010/09/03/a-story-about-relationships-linkbuilding/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 21:58:02 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[SEO Link Building]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=580</guid>
		<description><![CDATA[Here&#8217;s a good question about SEO and linkbuilding.  If you&#8217;ve been put in charge of your site&#8217;s link building strategy, how do you get people to link to you site?  If you&#8217;re an auto dealer, I&#8217;m 99.9% certain you have the same, mundane content as your competition.  What if you&#8217;re not an auto dealer.  Let&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Analytics, SEO, PPC, or Social Media: Take The Poll</title>
		<link>http://departmentofsearch.com/2010/08/23/analytics-seo-ppc-or-social-media-take-the-poll/</link>
		<comments>http://departmentofsearch.com/2010/08/23/analytics-seo-ppc-or-social-media-take-the-poll/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 16:42:44 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[Polls]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=569</guid>
		<description><![CDATA[Website Analytics, Search Engine Optimization, Pay Per Click Marketing, or Social Media.  As an auto dealer, which is most important to your website&#8217;s success?  The bottom line question is this: which vehicle gets you the best ROI?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>How A Ford Dealer Might Leverage OEM Content</title>
		<link>http://departmentofsearch.com/2010/08/19/how-a-ford-dealer-might-leverage-oem-content/</link>
		<comments>http://departmentofsearch.com/2010/08/19/how-a-ford-dealer-might-leverage-oem-content/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 17:29:33 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=560</guid>
		<description><![CDATA[If I was a Ford dealer, I would be leveraging content produced by my OEM as much as I could.  Here’s a situation any Ford dealer could take advantage of: The Fiesta Project has produced a number of videos touting aspects of the new Ford Fiesta.  Its professional grade video.  All that needs to be [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Local Search Issues With A Chevrolet Dealer</title>
		<link>http://departmentofsearch.com/2010/08/10/local-search-issues-with-a-chevrolet-dealer/</link>
		<comments>http://departmentofsearch.com/2010/08/10/local-search-issues-with-a-chevrolet-dealer/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 17:16:16 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[Brand Management]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=539</guid>
		<description><![CDATA[Here is an interesting issue with local search.  Local search results for [Kennewick Chevrolet] show Bill McCurley Chevrolet out of Pasco, Washington as well as Sherrell Chevrolet Inc. out of Hermiston, Oregon. Here’s the issue.  Sherrell’s listing results show ‘www.chevrolet.com’.  At first I thought this was a mistake on Google’s part recognizing Sherrell’s Chevrolet’s actual [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Top 10 DOs &amp; DON&#8217;Ts for Auto Dealers &amp; SEO</title>
		<link>http://departmentofsearch.com/2010/08/09/the-top-10-dos-donts-for-auto-dealers-seo/</link>
		<comments>http://departmentofsearch.com/2010/08/09/the-top-10-dos-donts-for-auto-dealers-seo/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 17:31:43 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[SEO Strategy]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=511</guid>
		<description><![CDATA[There are many components and aspects to consider when implementing an SEO strategy for you dealership’s website.  Here are some good rules to follow: Top 10 DOs for Auto Dealers &#38; SEO Thou shalt perform extensive keyword research before implementing or adjusting any strategy. Thou shalt add your dealership’s address (in HTML) to every page [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Social Media Sites Are Robbing You Of Link-Building Opportunities</title>
		<link>http://departmentofsearch.com/2010/08/04/social-media-sites-are-robbing-you-of-link-building-opportunities/</link>
		<comments>http://departmentofsearch.com/2010/08/04/social-media-sites-are-robbing-you-of-link-building-opportunities/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 15:52:29 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[SEO Strategy]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=451</guid>
		<description><![CDATA[Social media sites like Facebook, Twitter, YouTube, and Flickr are excellent sites for uploading pictures and videos.  They make it very easy and user friendly to post and view great content.  Here’s the problem.  These sites are robbing you of building inbound links to your dealership’s website. Here’s why:  Let’s say you’ve taken some pics [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to conduct an SEO SWOT analysis</title>
		<link>http://departmentofsearch.com/2010/07/29/how-to-conduct-an-seo-swot-analysis/</link>
		<comments>http://departmentofsearch.com/2010/07/29/how-to-conduct-an-seo-swot-analysis/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 18:55:28 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[SEO Strategy]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=425</guid>
		<description><![CDATA[Going back to business school basics can do wonders for your 21st century online marketing success.  Let’s break out an old school SWOT on your dealership’s website: Can you clearly identify your SEO strengths? Can you clearly identify your competitor’s SEO strengths? Can you clearly identify your SEO weaknesses? Can you clearly identify your competitor’s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Recycled Content: Is your SEO provider doing you any favors?</title>
		<link>http://departmentofsearch.com/2010/06/18/recycled-content-is-your-seo-provider-doing-you-any-favors/</link>
		<comments>http://departmentofsearch.com/2010/06/18/recycled-content-is-your-seo-provider-doing-you-any-favors/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 19:26:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO Strategy]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=354</guid>
		<description><![CDATA[Below is a random snapshot of an automotive site using a third party SEO provider. Do yourself a favor. Go to Google and search for the phrase &#8220;as your premier dealership&#8220;.  (But only with out the quotes.)  What do you see? At the time of this write up, I see 9,560,000 results.  As far as [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>nTier Training Classes</title>
		<link>http://departmentofsearch.com/2010/06/11/ntier-training-classes/</link>
		<comments>http://departmentofsearch.com/2010/06/11/ntier-training-classes/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 15:48:20 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://departmentofsearch.com/?p=344</guid>
		<description><![CDATA[nTier Training just released a listing of classes offered on their blog.  I just wanted to throw this out there for everyone.  They&#8217;re an excellent company offering training for Scrum, Agile, Java, and Spring Framework. Thanks.]]></description>
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		<slash:comments>0</slash:comments>
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