Your Answer

Department of Search has created simple tutorials that provides businesses with the practical knowledge of how to implement Analytics, SEO, PPC, and Social Marketing strategies.

You’re not going to need a Computer Science degree. You’ll need a little working knowledge of HTML, knowledge of your content management system (CMS), knowledge of the Internet, and some simple logic [simple is a relative term].

The amount of work it will take to get your dealership’s website ranking isn’t going to be like building the Great Pyramids and it won’t take much if you have people (Department of Search) connecting the dots for you.

Now if you have someone in your business who has a little computer experience, writing experience, and some common sense, you have all the manpower to implement a solid Search Marketing strategy.  If there isn’t anyone available, we can do the work for you.

It’s been said 90% of all Analytics/SEO/PPC information is located freely on the Internet (trust us, it is). Most of it is located on a few choice sites that provide general SEO information. The drawback of this information being located in a few choice sites is that it takes time to find what you’re looking for, recognize what you’re looking at, interpret the information, and then apply it to your business.

You need to contact Department of Search today if you can’t answer these questions…

Analytics

  • what is my site’s total conversion rate?
  • what goals or conversions are we tracking?
  • what are my best converting organic keywords?
  • what are my best converting PPC keywords?
  • what referral websites send conversions?
  • what are my best landing pages for generating conversions?
  • what is my site’s bounce rate?
  • what geographies or cities are my visitors coming from?
  • what geographies or cities send converting traffic?
  • what ratio of my traffic is organic, paid, and referral?

SEO

  • which pages are being optimized?
  • what is my current SEO strategy and why?
  • does my strategy include content generation? If not, why not?
  • does my SEO strategy target my best converting PPC keywords?

CPC

  • what are my best converting keywords?
  • what geographies are my campaigns targeting?
  • are my ads directing to only my site’s homepage? if so, why?

Here is what you can do for yourself:

  • install, monitor, report, and data mine your own analytics
  • determine your own keywords and geographies to target for SEO and PPC
  • easily create your own content
  • easily create your own linking strategy
  • easily determine “what to do next”

Here’s what DoS shows you how to do for yourself:

  • how to install Google Analytics
  • understand and use each section of Google Analytics
  • over 150 downloadable, predefined Advanced Segments and Custom Reports
  • SEO tutorials for beginners
  • advanced SEO for auto dealerships

If you would like to take control of your site’s online marketing, then we would like to show you how.  If your business has an Internet Manager who has basic computer skills and can follow written instructions and tutorials, you can easily implement this information.

You no longer have to wait for someone to do the work for you.  You also don’t have to get push-back from people saying something “won’t work”, or that they “don’t do that”.

You can do it yourself… effectively!